Are You Making These Common Content Marketing Mistakes?
An Essential Tool in A Brand’s Digital Marketing Strategy – Content MarketingOver the last few decades, marketing has evolved from spreading awareness among potential customers to handling a web of complex interactions. However, with the growing prominence of digital marketing and the availability of different channels for promotion, the task for marketers has become more […]
Brand Refresh vs. Brand Overhaul: Navigating the Path to Rebranding Success
Does your Brand need a makeover or reboot? Your brand’s identity is what makes you stand apart in the consumer’s minds. The brand’s logo, colour, and design are some of the visible elements that identify the brand. These elements help humanize a brand and establish connections with its consumers. However, sometimes, you may need to […]
The Art of Winning Customers with Emotional Branding
Why do customers continue to use the same brand even though multiple options are available in the market? This is only possible when a brand develops a strong connection with its target audience and establishes emotional connections. Emotional Branding is a technique that targets the subconscious desires of consumers, like power, ego gratification, love, or […]
Evolution of Packaging over the Years
Why Packaging Matters for a Brand? Packaging plays a vital role in our everyday lives, serving as a significant connection point between consumers and a brand. It’s more than just a physical encounter; it’s an opportunity for brands to leave a lasting impact. In today’s digital age, where people spend significant time watching and viewing […]
How Beauty Brands are Leveraging Influencer Marketing
Beauty lies in the eyes of the Beholder! This common saying has been proven true by Influencers who have transformed how beauty and cosmetic brands function. From reels with make-up tips for different skin types to skin care regimes that work, influencers create engaging content to reach a brand’s audience. The beauty industry relies on […]
