Are You Making These Common Content Marketing Mistakes?
An Essential Tool in A Brand’s Digital Marketing Strategy – Content Marketing Over the last few decades, marketing has evolved from spreading awareness among potential cust
Brand Refresh vs. Brand Overhaul: Navigating the Path to Rebranding Success
Does your Brand need a makeover or reboot? Your brand’s identity is what makes you stand apart in the consumer’s minds. The brand’s logo, colour, and design are s
The Art of Winning Customers with Emotional Branding
Why do customers continue to use the same brand even though multiple options are available in the market? This is only possible when a brand develops a strong connection with its t
Evolution of Packaging over the Years
Why Packaging Matters for a Brand? Packaging plays a vital role in our everyday lives, serving as a significant connection point between consumers and a brand. It’s more than
How Beauty Brands are Leveraging Influencer Marketing
Beauty lies in the eyes of the Beholder! This common saying has been proven true by Influencers who have transformed how beauty and cosmetic brands function. From reels with make-u
Unlocking Engagement: The Power and Significance of Immersive Marketing
In today’s competitive business landscape, attracting and retaining customers has become a significant challenge for companies across industries. Traditional marketing method
Importance Of Content Marketing In Marketing Mix 2023
When content marketing was not in the picture (imagine! there was such a time), brands reached their audience through traditional techniques like word-of-mouth and advertising. As
6 Types of Viral Marketing Strategies for Your Brand
Viral marketing campaigns are strategic initiatives designed to generate a contagious buzz that triggers rapid and expansive growth in brand recognition, audience interaction, and,
Sustainability: The Future of Branding and Consumer Perception
This morning, I decided to swing by the lovely neighbourhood Starbucks to get my much-needed caffeine fix. There, I spotted a deal that had probably been sitting there forever, but